ICONIC Signed with Varun Dhawan as Brand Ambassador

ICONIC Signed with Varun Dhawan as Brand Ambassador ICONIC, the youngest fashion destination part of the Landmark Group, has sign...

ICONIC Signed with Varun Dhawan as Brand Ambassador

ICONIC, the youngest fashion destination part of the Landmark Group, has signed a two-year endorsement deal with Bollywood’s heartthrob Varun Dhawan. Extremely popular for his boy next-door look and his style, Varun has managed to win hearts in a short span of his career.

On his association with ICONIC Varun said, “The Middle East is a huge supporter of Bollywood and I have received immense love when it comes to my movies. An association with ICONIC, a trendy fashion destination stems from my passion for fashion coupled with a keen sense to stay in the hearts of the Arab world for a long time to come.”

Raza Beig, Director- Landmark Group and CEO- Splash & ICONIC said, “An achiever at a very young age, we at ICONIC are proud to partner with the charismatic Varun Dhawan. Both Varun &ICONIC are rapidly growing brand names in their own space and hence a perfect fit for each other. Varun is a contemporary fashion icon with a classic and current style and ICONIC offers a similar kind of fashion for its discerning audience.”

The first campaign featuring Varun with a model will release across the GCC on September 1 and will include six to seven images in various looks and outfits along with a 30 second TV commercial to be used across varied communication channels including Print, Radio, TV & Online.